Home » News I.Metshin: "Kazan has acquired yet another feature of a modern tourist city"
8 July 2014, Tuesday
On July 18, a summer street festival "Cultural Shift" will kick off on Kazan's Marjani Street at the waterfront of Lake Nizhny Kaban. The festival organizers told Mayor of Kazan Ilsur Metshin about its concept and program.
The director of the new project, Mikhail Volkonadsky, said that the street festival at Lake Kaban will be held for four weeks on Fridays, Saturdays and Sundays. From 18:00 to 23:00, both residents and visitors can expect a varied program: performances of street artists, musicians, screenings of retro Soviet and foreign movies, performances by illusionists and dancers, vocal and instrumental jam sessions by popular Kazan groups and master classes for all.
"Our main objective is to revitalize our beautiful waterfront with the help of street performers, said the festival director. According to him, the festival will feature large-size figures, a "man without a head" and Tatar folk characters such as Shurale. In addition, on the waterfront and at the fountain square in front of the Kamal Theater, there will be cartoonists and street performers, who will sing, play the guitar and dance.
"We shouldn't forget about modern jazz and the acoustic guitar, but since we are in the Old Tatar Settlement, folk songs and accordion should be a must," Ilsur Metshin suggested to the organizers.
The mayor was also shown a performance by an experimental youth theater "The Shift", which will present theatrical mini-shows on the waterfront every night.
"It's very good that Kazan has acquired another feature of a modern tourist city by holding a waterfront festival with its living statues and live music, but the festival should also have our unique flavor. Visitors to Kazan should say to themselves, "Yes, I've been to Barcelona, Paris and London, but this is something I haven't seen anywhere else!" Ilsur Metshin reiterated in closing and asked the organizers to think about "Kazan spice."
Malaysian tour operators have tested the halal tourist route "Nature's Embrace" in Tatarstan, created last year specifically for Arab travelers. The promotional and information tour was organized with the support of the Ministry of Economic Development of the Russian Federation in cooperation with the State Committee for Tourism of the Republic of Tatarstan. The guests have already got acquainted with Kazan, appreciated the national cuisine. Their trip will end with a study of the tourist potential of the neighboring region, the Republic of Mari El.
The delegation of Kyrgyzstan, which arrived in the capital of Tatarstan to participate in the XVII International Economic Forum "Russia - the Islamic World: Kazanforum", held a separate meeting with Kazan travel agents. The event, organized by Silk Way Travel with the support of the Consulate General of the Kyrgyz Republic and the State Committee for Tourism of the Republic of Tatarstan, was dedicated to the presentation of the republic's tourism potential and new routes for the 2026 season.
The XVII International Economic Forum “Russia - the Islamic World: KazanForum” has started in the capital of Tatarstan. The large-scale event, which brought together a record number of participants from 103 countries, will last until May 17. The main objective of the forum is to strengthen trade, scientific and cultural ties between Russia and the states of the Organization of Islamic Cooperation. Special attention in the business and exhibition program is given to tourism.
Four events aimed at developing tourism in the Republic of Tatarstan will receive subsidies following a competitive selection process in 2026. With the support of the national Tourism and Hospitality project, festivals will be held this summer in Veliky Bolgar and the Vysokogorsky district.
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