Liana Saetova, Deputy Chairman of the State Committee of the Republic of Tatarstan on tourism, participates at the first workshop from the Art Council VisitTatarstan with the following theme: “The new generation of souvenirs”. The meeting was also attended by Director General of ANO “Center of Tourism Development of the Republic of Tatarstan” Oksana Sargina, Acting Director of the Tourism Assistance Committee in Kazan, Daria Sannikova, Chairman of the Committee of the TPP RT, Arthur Mustaev and others. On the agenda there was a review of the market of souvenir production of the Republic of Tatarstan, study of cunsumer preferences, as well as a debate between the producers and sellers of souvenirs on the theme: “Why do people buy everything that is produced and produce everything that is bought?” It is a reminder that the main aim of the Art-Council is the development of visual style of a touristic program Visit Tatarstan. The Art Council will work on improvement of creation of a new generation of the souvenir production, clothes and accessories, countinue to develop the tatar ornament in modern interpretation which is attractive for travelling at the touristic market of China.