A "portal to Moscow" was opened in Kazan
The digital "portal to Moscow" is an interactive installation that will allow residents and guests of the city to "teleport" to the Russian capital, create a personal video with a virtual walk through iconic places and instantly send their digital projection to VDNKh. The advertising campaign will last until August 20 and will cover four more cities in Russia.
From July 20 to August 20, multimedia installations "portals to Moscow" are operating in the center of Kazan, as well as in St. Petersburg, Nizhny Novgorod, Tula and Tyumen. Residents and visitors of the city can "teleport" to the capital and receive a memorable neural video with a virtual walk through summer Moscow.
In Kazan, anyone can log into the portal at 58 Bauman Street, where they will scan it and create a personal first-person video. In it, the hero will walk past the "Sun of Moscow" Ferris wheel at VDNKh, the "Made in Moscow" market on Bolotnaya Square, the halls of the Tretyakov Gallery and the birch grove of the DC HPP-2. It will also be possible to "ride" a RUSSBUS double-decker bus, an electric scooter, play padel at the Summer in Moscow venue, and even visit Red Square.
The finished video can be downloaded using a QR code, and a digital projection of the guest will immediately appear on VDNKh - Muscovites and tourists will see greetings from Kazan and other cities in real time.
The portal is open daily from 12:00 to 21:00 local time. In addition to creating content for social networks, here you can plan a real trip to Moscow using the RUSSPASS service and learn about the events of the Summer in Moscow project.
On June 1, at the initiative of the Head of the Republic of Tatarstan, Rustam Minnikhanov, the Summer in Tatarstan program was also launched in the republic. On its website, you can explore the poster of events that will take place in the cities and districts of the republic: https://leto.tatar /, and avid travelers can always find something new on the official travel portal www.visit-tatarstan.ru .
This work contributes to solving the tasks of the national project "Tourism and Hospitality" to ensure the accessibility of trips around the country and inform citizens about the possibilities of recreation within the country.