On December 12-14, 2017, the State Committee of the Republic of Tatarstan on Tourism in cooperation with Kazan Federal University and the “Guides’ Guild of the Republic of Tatarstan” Association conduct instructional workshop for guides of Tatarstan. On the opening day of the workshop, the Chair of the Committee Sergei Ivanov gave his welcoming address to the participants. He noted that one of the most important objectives in a guide’s work is to describe the Republic of Tatarstan in such terms that a visitor would like to come back again and again. He also pointed out key events of the coming 2018, one of which, of course, would be 2018 FIFA World Cup. In conclusion, Sergei Ivanov wished the attending guides every success and expressed his intention to meet them in the course of a session of the Guides’ Guild of the Republic of Tatarstan.