NEWS

Sergey Ivanov presented the tourist opportunities of the Republic of Tatarstan within the framework of the online exhibition RUSSIA EXPO DAYS 2018 (Moscow). He spoke about the most significant and popular points of attraction for tourists, such as the Kazan Kremlin, the Great Bolgar, Sviyazhsk etc., as well as the upcoming events.

From March 21st to March 24th, in the Krutushka sanatorium, the Republican Association "Sanatoriums of Tatarstan" with the assistance of the National Spa Association (NSA) and the State Committee on Tourism of the Republic of Tatarstan arranges the 1st All-Russian Festival of Holiday Hosts and Cultural Event Organizers of Sanatorium-and-Spa Institutions ZdravKult-Privet-2018 in the Krutushka sanatorium. Among the participants of the festival are representatives of sanatoriums from Tatarstan, Udmurtia, Bashkortostan, Vladimir and Ulyanovsk region, Crimea, and other regions.

On March 17th, a meeting was held in the State Committee between Sergei Ivanov and representatives of the Austrian mass media and tour operators. The meeting took place as part of an advertising and information tour for 10 Austrian tour operators and mass media and was held by the State Committee together with the National Marketing Office "Visit Russia" in Austria and the airline company "Aeroflot."

On the 15th of March in the “Marhaba” restaurant the new brand route “Tatarstan: 1001 delight” was presented to the mass-media of the Respublic of Tatarstan. Mr. Sergey Ivanov, the Chairman  of the State Committee of the Republic of Tatarstan, Mrs. Dilbar Sadykova, the Director of  the Autonomous Non-Commercial Organization “Center for the Development of the Tatarstan Republic” and Mr. Alex Galimov, the chef of the “Marhaba” restaurant told about a new route.

The “Tatarstan: 1001 delight” brand route  complies with the ideology of the Visit Tatarstan tourist brand. It is a qualitative combination of all the modern and best that the Republic can offer to its tourists. The aim of the route is to show the most famous places of interest from a nonconventional approach with help of  “Abau” effects.  “Abau” effect: on the analogy of «wow» - small things and details that creates a good mood of guests and  the surprise effect. Sergey Ivanov mentioned: “In a modern world people don’t want to be tourists, they want to be travelers. To study local experience, practices, to live as locals. The brand route is created with consideration of these tendencies. Our main task is to save emotions and impressions of a person from the route for a long time, so that he can tell after the return from Tatarstan that he has seen, felt and experienced the same nowhere and never. We hope that tourists will like the route, they will recommend it and the Republic will open in new colors for them”.

       The route “Tatarstan: 1001 delight” includes new hospitality standards. Groups of up to 10 persons will be accompanied by a considerate attache. Each traveler will feel care and individual attitude as if he is in a personal tour. Tourists will learn legends about Kazan  told by tzarina Sujumbike, cross Kazanka by yacht, see the way of life in Island - town Sviyazhsk and in Velikiy Bolgar, try main dishes of the Tatar cuisine in best restaurants of the Republic, dance Alipa with  ebika and babay in the Staro-Tatarskaya sloboda, participate in  tasting sessions of  special Tatar nastoyka and receive gifts from the  Visit Tatarstan tourist brand.

Leading companies and experts of Tatarstan in the area of internal tourism participated in the route development. Authors also took into account results of the comments and requests analysis of tourists visited Tatarstan.

The route takes 4 days and 3 nights.

The international Exhibition “Intourmarket-2018” came to end. During the exhibition a range of agreements on the partnership in the tourism and hospitality industry of the State Committee of the Republic of Tatarstan on the Tourism was signed.

On the 10th of March the agreement on the cooperation in the tourist industry between the State Committee of the Republic of Tatarstan and the Office of the Altai Territory of external relationships, tourism and health resort business was signed. The document was verified by signatures of the Head of the Krai Department of external relationships, tourism and health resort business Mr. Yury Zaharov and the Chairman of State Committee of the Republic of Tatarstan on the Tourism Mr. Sergey Ivanov. The official ceremony was visited by the Head of the Federal agency for Tourism Mr. Oleg Safonov.

Also the agreement between the Regional Government Agency “Agency for Tourism of the Ulianovsk region” and the State Committee of the Republic of Tatarstan within the context of the preparation and conduction of WC 2018 was signed and the signing of the agreement on the cooperation in the tourism industry between the State Committee of the Republic of Tatarstan and the Central Office for Culture of the city of Sevastopol was held.

The Chairman of the State committee on the tourism of the Tatarstan Repiblic Sergey Ivanov met the delegation from the city of Marmaris headed by the city mayor Mr. Ali Adzhar.

The consul general of the Republic of Turkey in Kazan Mr. Ahmed Sadyk Dogan, General Director of the international airport in Dalaman Mr. Ahmet Khamdi Gyuvench, General Director of the international airport Begishevo Mr. Sergey Romantsev and representatives of the tourist industry of the Tatarstan Republic participated in the meeting.

During the meeting the presentation of the tourist potential of the city of Marmaris took place. Participants also discussed the organization of a direct flight connection between  the cities and a general development of a mutual tourist flow between the regions.

In Moscow comes to end the 12th International tourist exhibition "Intourmarket 2018", at which Tatarstan is presented by 29 participants at a common booth. Among them there are representatives of the State committee of the Tatarstan Republic On Tourism, Elabuga State  Reserve Museum, Island - town Sviyazhsk, the city of Velikiy Bolgar, Kazan Tourist and Information Center, the “Kazan’ Kremlin” Reserve Museum, and also representatives of hotel and tour operators, that are involved in the internal and  incoming tourism. 

The novelty of this year is the demonstration of new videos in the 360 ° -format. Visitors can “teleport” to the territory of main places of interest of the Republic by putting on the augmented reality glasses: it is possible to see Kazan, Velikiy Bolgar and the Island-town Sviyazhsk from a birds eye view. Moreover, guests of the booth have a possibility to receive  «cardboard» complimentary  augmented reality glasses that allow to watch and show the videos to friends and relatives.

On the 10th of March in a panel session of the Coordination Council on the Tourism of Volga federal district regions and the Committee on Import substitution at the Ministry of Culture of the Russian Federation, that took place during the exhibition, the presentation of  “The Great Volga River Route” routes was held. Routes Kazan-Ulianovsk-Samara-Penza and Nizhny Novgorod-Cheboksary- Ioshkar Ola-Kazan were presented to federal tour operators. Expert opinions on the routes improving were obtained.

In Moscow, the 12th International Tourist Exhibition "Intourmarket 2018" is finishing its work, at which 29 participants represent Tatarstan on the general stand. Among them are representatives of the State Committee for Tourism of the Republic of Tatarstan, the Elabuga State Preserve Museum, Sviyazhsk Island, Veliky Bolgar, the Tourist Information Center of Kazan, the Kazan Kremlin Preserve Museum, as well as representatives of hotels and tour operators dealing with domestic and inbound tourist flow

This year, the main novelty was the presentation of new videos in the format of 360 degrees. Having put on glasses of virtual reality, visitors could "beam up" to the territory of the main sights of the Republic of Tatarstan: with a bird's eye view, one can see Kazan, the Great Bolgar and the island-city of Sviyazhsk. Furthermore, stand guests had an opportunity to receive gift glasses of the virtual reality "cardboard," which will allow them to view and show video clips to their friends and relatives.

On March 10th, within the framework of the exhibition in question, the "Great Volga Route" routes were presented at a meeting of the Coordination Council for Tourism of the PFD (Privolzhsky Federal District) regions and the Committee on Import Substitution under the auspices of the Ministry of Culture of the Russian Federation. The following routes were shown to tour operators: Kazan - Ulyanovsk - Samara - Penza and Nizhny Novgorod - Cheboksary - Yoshkar-Ola - Kazan. Expert opinions were obtained on the improvement of routes

The delegation of the Republic of Tatarstan is taking part in the major world tourist exhibition ITB in Berlin. On the joint stand of the regions of the Russian Federation called Visit Russia, the Republic of Tatarstan is represented by the personnel of the State Committee on Tourism of the Republic of Tatarstan, Municipal State-Financed Entity "Tourism Development Assistance Committee" (they are called differently now), tour operators Persona Grata, Travel Agency Kazan, Travel & Work, Leader, Tulip Travel, Mansion Hotels at the Theater Street, Olympus, and Tatar Inn.

Within the framework of the business program of the exhibition in question, a new interregional route, Palaces and Mosques, was presented together with the Committee on Tourism Development of Saint Petersburg. The event was attended by some 100 guests, among which were tour operators and representatives of the media and airlines. Representatives of the Russian Embassy in Germany became the honorary guests. Among all the guests present, lots were drawn for tickets from the S7 Airlines and a tour of the Palaces and Mosques route, which includes a visit to Saint Petersburg and Tatarstan.

At night, the Visit Russia office was opened solemnly in the Adlon hotel. The new head Vadim Naumenko announced the opening of 40 offices in 23 countries in the near future; three offices will operate in Germany alone. The event was solemnly opened by the head of the Federal Agency for Tourism, O.P. Safonov, while the welcoming speech was given by the Deputy Chairman of the Committee on the Development of Tourism of Saint Petersburg Nana Gvichia, the Head of the Department of the Tourist Product Promotion of the State Committee on Tariffs of the Republic of Tatarstan Aigul Balakhontseva, the Head of the Municipal State-Financed Entity "Tourism Development Assistance Committee" Daria Sannikova, as well as the representatives of the Kaliningrad and Sverdlovsk regions.

Today, in the State Committee on Tourism of the Republic of Tatarstan, an Agreement was signed concerning the cooperation between the State Committee on Tourism of the Republic of Tatarstan, the Autonomous Non-Profit Organization "Assembly of Tourist Volunteers of the Republic of Tatarstan," and the Institute of Management, Economics and Finance of KFU (Kazan Federal University).

Sergey Ivanov, Chairman of the State Committee on Tourism of the Republic of Tatarstan, Nailya Bagautdinova, Director of the Institute of Management, Economics and Finance of KFU, and Yulia Bashirova, Director General of the Autonomous Non-Profit Organization "Assembly of Tourist Volunteers of the Republic of Tatarstan" took part in the signing of the agreement in question. This agreement is aimed at arranging and establishing long-term relationships with a view to develop a volunteer movement in the tourism sector in the Republic of Tatarstan.